The China Pig Market
Source: FAS/USDA April 2008
China is the largest pig producer in the world
Grows about 50 % of the world’s pigs
Demand for more "high-value" food like pork driven by:
- Urbanization
- Increasing disposable income
- Avian influenza outbreaks after which some consumers substituted pork for poultry.
Escalating pork prices
Increasing feed prices
Market Opportunities
China’s pig husbandry lacking in quality and productivity
Abundant resources committed to develop better feed additives and therapeutics
Alternatives to improve production and meat quality, e.g., probiotics, enzymes, spray-dried plasma and herbal products, are not satisfactory
Ban on β-agonists, e.g., clenbutarol and ractopamine
Ban on antibiotics for non-therapeutic use
Market gap for a safe and cost-effective way to enhance health and productivity
Projected 10% market share – 60 million doses / year